10 Tools to Check if Your Idea Can Bring the Money and Become Your Business

Do you have ideas for a new business? Starting from small investors to millennials, everyone nowadays looks for good business ideas, but it is only a few of them who end up on the right path. So, how can you know if your business idea is worth the time and investment?
If you want to check your business idea and see if it is a solid solution for earning the good income, follow these 10 tips and tricks:

Browse Top Sellers
Look at websites such as Amazon to get some idea of what is selling. If you have a product or service in mind, take a look around to get an insight of whether this particular item will sell or not.
The first thing on your list is seeing if the category you are considering is existent on this website. If it is, your next step is to check whether this category of products has a wide number of competitors. The more companies there are, the bigger the demand for the product is.

Use Google Trends
Google Trends can help you get a bigger picture of the business idea you are considering. By checking out the latest trends, you will easily validate the demand, which is a key factor in your decision about starting the business.

Build an MVP
A minimum viable product or MVP is the simplest way to check your business idea. According to Eric Ries, an entrepreneur and author of “The Lean Startup”, an MVP is ‘the simplest form of an idea that you can actually sell as a product’. Having a simple version of your product for testing in the early development process is crucial if you want to make the necessary changes before the big investment.

Build a List of Customers
Use various tools and methods to build a list of potential customers that will purchase your product or service. This will not only help you determine if your business is worth giving a shot, but will also prove to be very beneficial once you decide to launch.

Run the Idea by Your Target Customers
Once you have an established for business, make a prototype and take it to the potential audience. Select the most appropriate method – speak to acquaintances that would be interested in the product, conduct a survey or even ask for help on the social media groups with the goal to check your business idea. “Identify people in that target you know to be skeptical and critical.” says Chip Bell, the founder of The Chip Bell Group.

Test the Product on the Social Media
According to Susan Solovic, one of the key things to take into consideration when making a business plan is the importance of social media. Once you get the word out about the product or service, you will get information on how much interest this produces with your target audience. You have to make engaging social media profiles with high-quality content. In this case, you can use such tools as Pocket, Hemingway App, Admission service.

Get an Expert’s Opinion
A wrong investment can present a serious failure, which is why you must check your business idea carefully. When in a struggle with various ideas, get the opinion of experts who can advise you on which business to start and how to promote it.

Use Landing Pages to Check Your Business Idea
Test out how well you can reach the target market and convert them into your customers. Conversion rates’ market testing is the best way to establish how your numbers will work with people and if these numbers are actually viable.

Ask People to Pay
If you test your product or service on friends and acquaintances or even people you randomly found on the Web, they are very likely to give you an email address or subscribe to your website. However, the best way to establish if they are really interested in a product is if you ask them to pay you money for the product or service.

Know the Competition
Of course, big competition indicates high demand for a product or service, but this can be a cause of many headaches that are about to come. Research and study the industry to analyze the best way to present your product since big competition means that only the best marketers make sales. Once you establish how to promote your product or service in the best way, you are ready to beat the competition.

Starting a business is a scary thing to do, especially if you are not experienced or trained in business planning. Even if you are, chances are your idea will fail due to a small number of customers, bad marketing strategy or enormous competition. However, if you make sure that your business idea is solid and you know how to make it happen, you are only a few steps away from becoming a rich man!

Top 10 tips when preparing for CQC (Care Quality Commission) inspection

All providers of health and social care in England should be aware of the legal requirement to register with the Care Quality Commission (CQC). However, how well prepared is your organisation for the pending inspection to ensure you are providing care in accordance with the CQC’s standards and regulations? The following tips will help you in the run up to a visit from the inspectors.

1. Be aware of the different types of inspection

On the day of the inspection, the inspector will inform you of which type of inspection will be carried out. These are:
1) Responsive – in response to specific concerns
2) Themed – looking at current issues of a specific theme
3) Scheduled – Booked in advance for certain kinds of service, where the inspectors inform you of the type of inspection to be carried out.

2. Notify CQC of any changes or incidents

You must tell CQC about certain changes, events and incidents affecting your service or its beneficiaries. This can be done via the Provider Portal (your online account) or by using forms to submit, available from https://www.cqc.org.uk/content/notifications

3. Ensure you have up to date information

Current and correct information demonstrates your compliance and expertise. Some items such health and safety documents and business continuity plans will be requested on the day of the inspection.

4. Ensure you have the Registered Manager’s contact details

When you registered, you should have provided the Registered Manager’s contact details. It is essential to have these to hand in case this person is not available at the start of the inspection.

5. Make all service users and staff aware of what happens during an inspection

Inspectors will talk to various staff members during their visit to collect evidence, as well as observe care and review people’s records to see how their needs are managed.

6. Book and prepare a suitable room

The inspectors must have access to a suitable room for interviews and so forth.

7. Remember what inspectors will be looking for

Inspectors will actually be collecting evidence of any essential standards that are not being met, so closely look at the standards beforehand.

8. Have a practice walkthrough

The service manager or deputy should take responsibility to walk through all areas of your services. Keep a checklist of these to stay on track.

9. Ensure that you carry on with your everyday services

In order for inspectors to look at what you do, you must continue carrying out your services as normal on the day of the inspection.

10. Always bear in mind the key five questions of the inspection

Are your services Safe; Effective; Caring; Responsive to People’s Needs; and Well-led?

This last point is an essential one which relates to complying with the ever important CQC’s standards. However, do take into account all the tips here to make sure that your service is inspection-ready.

12 Ways To Avoid Divorce And Build A Strong Marriage

As a legal professional specialized in family law, I can confirm that divorce cases are quite many in this 21st century. Most divorce lawyers can ascertain this fact since they confirm they are handling a number of gruesome divorce cases each passing day.

But, honestly, before I even take any divorce case, I take my time to enquire on the major reasons that make couples to contemplate of a divorce. I further take my time to try and see if their issues can be resolved to avoid divorce.

There are staggering excuses given as to why people divorce, I thought of sharing some amazing ideas on how to save your marriage before it goes down the divorce lane. This piece is a special professional advice from a divorce lawyer following the many family cases I have handled in my professional career.

Have you ever thought about the pain of going through a divorce and financial implications in the waiting? If you had a slight idea you would think otherwise and head to resolving whatever problems you have and focus on building a strong marriage. Let me get straight to the answers on how to solve marital problems that are rocking your home with tangible solutions that will most definitely help in building a strong marriage.

1. Take control of your emotions

Marital problems can be such a mess and if emotions are allowed to take control of the situation, it is likely to get even worse. Simply take a deep breath and focus on finding solutions to the problems that you are facing. If you let emotions take control of you, then the resolution is going to be difficult and life generally becomes one big mess.

2. Get motivation

Personal motivation is all you need, to begin with in case of marital problems. Just try and forget all that is happening even if it is for a few hours. Move on with the rest of your life like nothing is happening and soon you will have a fresh perspective on how to handle the issues. You need immeasurable energy to face marital problems head on and it all begins with you.

No single marital problem has ever been solved with the victim sitting pretty passive and waiting for things to turn around and get better. You are the one to make them better and believe you can do it. If you need somebody to talk to then head straight and get a divorce lawyer’s advice on your situation.

3. Identify the problems

Look closely into yourself and find out where the problem is without throwing the blame game around; things won’t get any better with this attitude. Trying to get the things that are affecting your marriage and trying to change where you can go a long way in improving your marriage.

4. Focus on the major problem at hand

Sometimes when an issue comes up, couples tend to dig deeper into non-issues rather than focusing on the single major problem. Dragging past issue into the current problem only gets matters worse. Focusing on the major problem will greatly help in solving the situation rather than trying to work on everything all at once.

5. Be a good listener

Listening is quite different from waiting to respond. Real listening to your spouse will help you to understand the issues at hand. This may go a long way in solving the issues rocking your marriage. Always focus on holding good and healthy conversations without calling each other names and you will realize how effective it works in cooling down the emotions. A divorce lawyer can be essential in such talks to help neutralize the
conversations so as to reach an amicable agreement

6. Device new tactics to approach your marital issues

If you have been having marital problems for some time, it means something is really wrong in the approach tactics to your problems. Come up with new creative ways that you think will work out this time. Try to make a request on changes that you want your spouse to uphold and do it calmly by explaining why you need the changes.

7. Build confidence

You can do this by setting small family goals that are focused on building self-esteem and confidence in your marriage. Some couples are helpless in changing things around their marriage simply because they lack the confidence of doing it.

8. Welcome your differences

The biggest mistake many people do is trying to change their spouses to what they want them to be. In order avoid conflicts, gracefully appreciate your differences and understand each other with your differences. Always allow the vows you took to bind you “For Better For Worse”.

9. Silence works

This is a crucial weapon to marital breakups that many people don’t know about. This, however, does not mean ignoring your spouse but silence, when things are really bad, helps a lot in preventing more trouble. You, however, need to know when to remain silent and when not to. Many arguments are solved by letting go.

10. Always be honest

This is the mother of all tactics ever employed in resolving family problems. Always be honest to yourself and your spouse in everything concerning your marriage. Dishonesty is the mother of all family problems these days and the solution is trying as much as possible to remain honest.

If it is difficult to honestly speak to your spouse, it is good to be honest to an intermediary taking you through the resolution process, most probably a divorce lawyer that understands these issues.

11. Be best of friend

Let friendship be the foundation of your marriage. It is commonly said that friends do share anything and everything and always try not to hurt each other. Friends respect each other even in differences and continually love each other no matter what. A long lasting relationship is based on friendship and so is the case with marriage.

12. Keep dating and Show affection

Many couples leave dating once they get married. This should not be the case. Dating literally means spending time together and doing things that you love together. When this is incorporated in marriage, it brings good memories and shuts out problems that are rocking your marriage. This way, you may effectively avoid divorce.

Appreciating each other and showing affection should be a marital ritual whereby as couples you affirm your feelings to each other. A small “I Love You” note is critical alongside other acts of love like massaging among others.

7 Effective Strategies on Marketing Your Business Locally

When I was studying for my business degree and before eVision Media was formed, I was in need of an outlet to be around other like-minded women. Years previous I was a member of the local Valley Women’s Network so revisited their luncheons.

Even though funds were very tight at the time, it was important for me to have some human interaction – even if only once a month.

Little did I know, going to these meetings ended up being the catalyst for eVision Media’s birth.

During this time I connected with women entrepreneurs who where either eager to start a new business or take their business to the next level. Being the former webmaster for the Vancouver Sun and Province, it was a natural thing for them to ask me questions about branding and websites. I was more than happy to share my knowledge.

Eventually conversations evolved into them hiring me so they could get the help they wanted with their marketing presence.

The next thing I knew I was in business as a web developer!

That was over 12 years ago and I’m proud to say a handful of those women are still clients today.

I have to smile when I think about it because I really had no intention of starting my own business. I was going back to school with the idea of landing a CIO position somewhere.

Turns out my calling was much more important than that – helping business owners realize their dream.

The Many Benefits of Attending Local Live Events

Fast forward to present day, I still value the connections made when attending networking and other similar events.

Recently I was in Vernon attending the WOW-Woman of Worth Conference where I had an opportunity to get to know many incredible women I would never have met otherwise. (I was inspired to write these networking tips while there.)

I am also a member of the Business Professional Women’s Group and attend meetings in Langley and Abbotsford.

The connections found at events like these have been invaluable – not only professionally but also personally.

Social Media and Online Marketing is Not the Only Way to Generate New Business

Sometimes with Social Media and online marketing being so prevalent we forget about our own back yard and the opportunities available to us. All we have to do is simply step away from the computer and check them out.

My business was literally created by connecting with people locally.

And just because Social Media has taken over the online networking landscape, doesn’t mean there’s any less value in building your business at that grass-roots level.

Do you market your business in your hometown?

If hiding behind your computer has become the norm for you, I encourage you to explore local opportunities to get better known in your home town.
Here’s seven tips, ideas and suggestions on how you can take advantage of generating business through local efforts:

1. Network where your target market is hanging out. First be clear on WHO that target market is and then do some research on where they gather.

This is an easy one if you are a B2B business like eVision Media; there’s plenty of networking groups available tailored for that crowd.

But you might have to look at other shared interests. For instance, if your target market is very health conscious, join a popular yoga group and get to know those people who attend.

2. Volunteer at community groups. Volunteering in community groups are a great way to boost your visibility. Not only are they a great way to give back to your community but also an excellent way for you to showcase your skills and expertise.

Do a search for groups that could use your skillset. A great example is if you are a bookkeeper or accountant – volunteer to be the bookkeeper for the group.

3. Create your own Meet-up. Setting up local, more casual events on a subject you know would be of interest to your target market is a great way to build your brand visibility.

These types of gatherings can be very beneficial to the attendees where you can offer something of value to them and showcase your expertise at the same time.

4. Set up a trade show booth. Many trade shows have thousands of visitors. They are a great way to build your brand visibility and bring more awareness to your business offerings with the local crowd.

Set up a professional display and strike up conversations with those showing interest in what you are offering.

Be sure to have a way for them to get onto your mailing list by offering a draw or free giveaway. Just be sure they check off a box giving permission to receive your regular newsletters.

5. Join the local Chamber of Commerce. Even if your target market is not business owners, there are still plenty of great reasons for you to get to know other business owners in your area by joining your local chamber.

Not only can they be a great referral source for you, but they are still people who could be interested in what you have to offer at a personal level.

6. Nominate others for awards. We had the honour of being nominated for, and won the Abbotsford Chamber of Commerce Business Excellence award in 2016 in the home based business category.

I was also nominated for a WOW – Woman of Worth award in the Business & Prosperity category. The amount of free publicity and exposure we received for each of these awards was priceless.

I encourage you to nominate someone for similar awards. Not only is it very gratifying to make someone else’s day, you also gain a lot of exposure from being the person who nominated them. Another option is to be an award sponsor, again bringing you great satisfaction and business exposure.

7. Don’t forget your business card! While some may poo-poo this, I’m still a believer in the value of business cards.

Get professional cards designed and printed. Use them wisely – always ask the other person you’re talking with for their card first and reciprocation will ensue.

Your business card is a first touch-point that person will see your visual brand so ensure you give off the right first impression with a professionally designed one.

Aside from getting out there and getting involved in local community activities, you could also take advantage of various paid advertising opportunities. Newspaper advertorials, radio ad spots, sponsorships and even billboards can all be taken advantage of at a local level.

Don’t Forget About Your Website

No matter what kind of activities we are doing when trying to drum up new business, don’t forget the importance of your website.

With every potential customer you meet, assume they will be heading to your website to check out you and your services. They might even do it right there so ensure your website is mobile friendly and shares the right brand messaging that will compel them into action and hire or buy from you.

Always be seeking opportunities where you can build your business exposure and double bonus points when you can couple those opportunities with giving back!

10 Superstar Networking Tips to Grow Your Business

One of the best investments you can make as a solopreneur or business person is in your personal development. As a business owner you can only grow as far as your skills and knowledge can take you.

That’s why attending seminars, conferences and workshops is such a valuable experience.

I recently attended the WOW (Woman of Worth) Conference in Vernon BC and it was a fantastic experience. The founder, Christine Awram, has been holding these conferences for several years. Each event promises excellent motivational and inspirational speakers plus great opportunities to meet and mingle with like-minded women.

This year was exceptionally great due to one of our clients, Dana Smithers, being invited to be one of the keynote speakers.

She talked about the Law of Attraction and started a chain reaction of events that lead me to being up on stage taking a bow to a standing ovation! (The exercise was to put my intention out to the world that I am open to receiving speaking opportunities so hey, if you know of any….)

In addition to gaining next-level strategies, events like these offer an incredible opportunity to meet prospects, JV partners, and vendors.

So how can you make the most of your next event? Here’s some pro tips to network like a superstar.

1) Rock Your Appearance. Let your outfit be a conversation starter. Wear something that makes you feel like a million bucks and helps you radiate confidence.

Bring a killer accessory like a unique pin, scarf, or pair of shoes that gets you noticed. Make a great first impression that makes people think “I have to meet that person.”

2) Prepare Yourself Mentally. Know your purpose for being there. Be passionate about what you do and let it shine.

What do you want to learn? Look at the list of speakers and make a point to say hello to them. Ask yourself what 3 types of people you’d like to meet. Get specific. Visualize these people in the morning before the workshop or conference begins.

This will help you attract exactly the right type of connections you will benefit most from.

3) Show Up Early. Arrive with extra time so you can grab a coffee, visit the vendor tables, and get to know a few people before everything starts to get busy. Be on the lookout for people with whom you feel you can connect with and strike up a conversation with them.

Attending early also gives you an opportunity to get a seat close enough to better see and hear the on-stage happenings.

4) Be a Giver. Have you ever met someone whom you feel wants to get something from you? It gives off a bad negative energy, doesn’t it? Avoid this from happening to you by shifting your energy to one of abundance and ask yourself how you can best serve others.

When you meet someone be curious. Get to know them. Ask questions. Find out how you can help this person.

There is always a resource, compliment, connection, book, tip, or tool that you can offer to help someone.

Can you interview them on your podcast? Can you review their book on your blog? Can you co-host a webinar with them? While I was at the WOW event, I recorded 3 video eTips and did a couple of Facebook LIVE videos. How can you capitalize on your time in a similar manner?

5) Ask for Their Business Card. It is always better to ask for the other person’s card. Asking for their card feels better than shoving yours in their hand.

Plus that leaves you in control so that you can send a follow-up when you return from the event.

Write a note about what you learned or spoke about with them on the card so you can reference it when you write them afterwards.

6) Share the Event Socially. Social Media is a great tool for building and maintaining relationships. Take plenty of pics at the event to share on social media.

Do Facebook LIVE on location. Your followers want to see where you are. Take pictures with the speakers and other people you meet.

This is me with Christine after the event was over. As you can see, wine is a big part of her brand. That and chocolate!

Plus you can send these pictures to the friends you meet in your follow up.

Try tagging them on social media and give them a shout out saying how nice it was to meet them. You can attach a picture with them in a follow-up email. This is a heartfelt way to share warmth with a new connection.

7) Switch it Up. Try sitting with different people at lunch. Join groups for after workshop dinner and conversation. Sometimes the chit-chat that occurs before and after the event can lead to the best connections.

8) Step Up to the Mike. If there is a Q&A opportunity, step up to the microphone and let your question be heard. You’ll get a chance to introduce yourself to the whole room and get expert answers to your question.

Often times people will come up to you afterwards and say how they related to what you shared.

9) Give a Testimonial. If you loved the event, be vocal about it. Tell the event coordinator and offer a testimonial. You can also record a Facebook video testimonial and tag the event coordinator on social media.

Email a written testimonial to the event host. They may post it on their website and give you massive exposure.

10) Love ’em Up. There is a Chinese proverb that says “A bit of fragrance clings to the hand that gives flowers.” When you get back home after the event, the most important part is following up with and nurturing relationships you made.

Here it’s a strategy of quality, not quantity. Sort through the cards you received. Narrow them down to the few people you had a real connection with and send a warm, genuine email.

Is there any further suggestion or resource you can send them as a follow-up to your conversation? You want them to experience their life is better now having met you.

And don’t forget to post to your social media accounts and send an email to your list about your experience too!

Attending industry conferences or seminars keep you up-to-date with the latest changes that are occurring within the industry. But equally valuable is the chance to meet other like-minded individuals and build connections that can last a lifetime.

Choosing The Right One For Your Business

Keeping costs low is a crucial part of any business whether it be SME (Small or Medium Enterprise) or a Corporate entity. One way of lowering a businesses’ costs is through their energy usage. Selecting a suitable supplier with the right business energy contract can have a big impact on energy bills and savings.

What are the different types of business energy contracts?Fixed Energy Contract
A fixed energy contract is when a contract is drawn up with an energy supplier and a business will pay an agreed fixed rate for the duration of their contract.

There are two types of fixed contract, ‘fully fixed’ and ‘pass-through’.

Fully fixed – This is where the supplier fixes for the duration of the contract all elements that make up the pricing with the exception of government taxes. This is the most common type of contract used for SME customers.

Pass-Through – The energy supplier will fix the wholesale cost of energy for the contract duration but other elements such as transmission and distribution, carbon levies etc. that are set by the regulators will be passed onto the customer at whatever rate that is and these can change annually. This type of contract tends to be taken up by the larger energy user.

Once a contract is agreed on, a business will be locked into using the selected supplier for the duration of the contract with the likelihood of having to pay a fee if the business wishes to end the contract early.

Flexible Energy Contract
A Flexible type of energy contract can be custom-made to suit each individual business. Typically, these contracts benefit the very large energy users where they have enough volume to be able to buy in tranches throughout the year.

The benefits of a flexible contract mean that different purchasing strategies can be implemented that enables a business to hedge their purchasing against the price rise and falls of the wholesale energy market.

Still unsure of which type of energy contract would best suit your business?

Finding the right energy contract for your business can be tedious and time consuming but it is important for a business to shop around to see what is available.

Here at BAS Energy, we have helped businesses of all sizes find an energy contract that has been best suited to their needs and budgets. With our knowledge of the forever changing electricity and gas wholesale markets, we can help your business save time and money on your energy bills.

6 Highly Effective Ways to Position Your Business Brand Like a Super Hero

How Christine Awram Successfully Created a Powerful Brand for Women

I recently attended The Tammy Moyer Woman of Worth Awards Gala event created by the Woman of Worth founder, Christine Awram.

I was honoured to have been nominated in the Business & Prosperity category by Dana Smithers of Empowered Women in Business. In addition, I was doubly honoured to find out I was one of the 5 finalists in that category!
Even though my name wasn’t called as the winner, I still felt and feel like a winner.

And the reason for that?

The entire experience Christine creates during and in between events such as this.

Her mantra is “all women are leaders and every woman is a Woman of Worth [WOW]” and it’s the platform on which she’s built a very successful brand.
To quote Christine:

“Twelve years ago it was just an idea, and now we’re impacting the global empowerment of women. WOW takes us a step closer to a world where ALL women collaborate and are powerful, prosperous, peaceful and on purpose. I began this adventure with a burning desire to make a difference.
There were many times I wavered and despaired, and if there was a mistake to be made I made it, but I kept the vision and kept moving forward. I’m humbled by what we’ve created together as a community. WOW is incredible.
My invitation to every woman: Celebrate your magnificence, turn up the volume, step up your leadership game, and GET WOWED.”

Over the years, Christine has created several one-day events and workshops specifically for women, and WOW, these events are incredibly empowering! (Pun intended.)

How does she do it?

It’s all in how she has positioned her business brand.

Business brand positioning is how a business owner come across to others and are perceived by their target market. Christine has found the perfect brand formula that has positioned herself as a champion for women.
Wonder how she did it? Here are six tips to replicate her crazy success:

1. Be Clear on Who You Are and What You’re About
When it comes to building a strong business brand, it’s imperative you understand how your personality makes up that brand.

Be clear on how you want to be positioned in front of your ideal target market. Then be consistent on how you come across to others in everything you do.

Christine does this beautifully with every encounter someone has with her. Whether it’s a social media post or approaching her in the foyer at an event, she’s consistently clear with her branding message, even when she is sick with pneumonia as was the case this weekend!

2. Be Clear on Who Makes Up Your Ideal Target Market
Before you can build a successful business brand, you need to be crystal clear on who you want to serve.

Without this insight, you are throwing spaghetti at a wall hoping something sticks enough to get a sale. Understanding what their needs and challenges are and how you can best serve them is fundamental in building a business brand.

Christine is well aware her target market is dynamic women who wish to be a part of a community of like-minded women for personal and professional growth. She provides and facilitates opportunities for collaborating, showcasing, networking, building community and having fun, all of which her target audience is looking for.

3. Be Passionate About Your Business
Have you ever attended a trade show where the person in his or her booth is just sitting behind a table, looking at their phone, completely disengaged from the passers-by?

When someone is not passionate about what they’re doing, they really shouldn’t be doing it. If you are feeling lackluster in your business, either find ways to get your joy back or see if perhaps there’s something else that will help you feel more on purpose.

Christine is extremely passionate about empowering women. Everything she does is with the intention of supporting women to help them achieve their goals and aspirations.

4. Use Social Media to Build a Community
Social media is a powerful way to build a community full of raving fans. This is one area that Christine has mastered. No matter how busy she is, she will take the time to respond to every single comment and post she’s been tagged in.

Every. Single. Time.

THIS is the way to build a strong community on social media. Make people feel special with positive reinforcement, recognition, and support… your brand will reap the many rewards as a result.

5. Get Help
It’s nearly impossible to create a successful business brand by yourself. It really does take a village! Just like I have a team of skilled people on my team who are experts in their own fields, Christine has also invited people into her circle.

Sometimes getting help is not in the form of paying an employee; Christine invites volunteers to help her out in exchange for free admission to her events. She also incorporates sponsorship initiatives to offset costs. Plus her network of collaborators help her find excellent guest speakers she would otherwise never have known about.

6. Have Fun
If you’re not having fun and enjoying yourself on a daily basis, then it’s time to re-evaluate what you’re doing.

Christine infuses her deep love of wine and chocolate in to all of her events and social media posts to showcase her fun-loving personality. Consequently, she’s building the brand perception that if you attend one of her events, you can be guaranteed there will be a lot of fun involved.

Everything you do as a business shapes your brand’s positioning. If you want to be branded a “thought-leader” in a specific area of expertise, use some of Christine’s successful tactics in your business marketing efforts.

Strategies To Make A Profit on the net By means of Video clips – Proven Strategies

Video marketing is now one of the most popular ways to promote products and services online. Not long ago, it was fairly cutting edge to use videos to market your business; now it’s practically mandatory. While the written word can still be compelling, with videos you can also add sound and graphics, as well as the ability to talk directly into the camera yourself. Of course, there are some videos that are better than others. What does it take to make videos that are distinct amidst all the others out there? Let’s see what it takes to make your videos memorable!

Make sure that you have functional equipment that works. Most laptops come with webcams. Video quality on these devices is typically very bad. You can get a higher resolution camera for a very low cost.

If you want to be videos, a flip cam is usually all that’s necessary. Now you need to find good video editing software that might already be on your laptop. Once you locate the software and you have the cameras, you need to be proficient with them before you start. It is always good to have updated equipment and software. If you try to do this with something archaic, you will look unprofessional to those that watch your videos. We hope you are enjoying reading about what may be new ideas for your marketing campaigns, so be sure to seriously consider the possibilities. But this just goes back to the concept of testing because even having an open mind to try something, if only once, is the smart thing to do. What we find amusing is the people who are simply too lazy to give an honest shot in their website video

. You will always need to carefully assess anything new, though, and that means you have to base your decisions on research, first.

There are so many stories about scams on the net, and maybe one big reason people get hurt is due to insufficient investigation about something they want to try. There really are a lot of people, we assume based on what we have read, who just blindly buy things they think will work great and maybe never even try them. That experience is very common with web marketers who are relatively new and with little experience. Always seek to validate anything you read, and that is they only path to protecting your self. This all goes along with the thought of an ounce of prevention, and it is an ounce well spent, possibly.

Before you shoot a video, do a little planning before you start. Script out the words you are going to say and practice them. Make sure you have all of your props handy.

It is possible to stop and start the video, but you will find it much faster and easier to do if everything is ready before you begin. This means doing your research. So if you have a “notes” box, you should know what links to put in it. You don’t want to be the Internet Marketer who is constantly updating the details of their own videos as they remember or learn more things. You should also not have to retract or correct anything. If you do you’re planning in advance, is keep you from having to go in these other directions.

Don’t forget that there is room for video online outside of the video sharing sites like YouTube and Vimeo. Certainly, you should upload all of your videos to these important sites, but don’t stop there. You should also place your videos on your website, using the code you get on YouTube or elsewhere. Put the video in your blog. You can even send it to your email contacts. Your objective is to have your video watched and shared as often as possible, and that means sending it to as many places as you can.

In conclusion, there are several ways that you can assess the quality of your video. All of the visitors that come to your video will, of course, have an opinion as to whether or not it was any good. This is also partly because videos can be complicated things. You need to prepare properly before you shoot the quality video. Now that you have learned these tips and strategies, you can learn even more. To improve the quality of the videos that you shoot over time, learn how to improve what you do through research starting today.

We have only provided an introduction along with several solid applications utilizing the principles of marketing video

We urge you to also think about how you look at your business and think about it, as well. Most of the time all of us bring about the conditions that are a reflection of how we think, and of course we are speaking of the context of business. Whether you are able to maintain a profitable business, reach high goals or somewhere in between is really up to you. Which one you are at this moment is not as important as what you choose to be tomorrow. Sometimes it seems that so much is just sitting right in front of our eyes, but it is the things we choose that either opens them or keeps them closed.

5 Ways to Strengthen Your Brand Identity

How the Business of Branding Works to Meet Your Sales and Marketing Goals

One of the most important elements in making sales is the ability to build trust and rapport with prospects.

In person it’s easy. You shake hands, strike up a conversation and build a connection.

But online sales are a bit different.

Often times you are doing business with strangers who have never met you. They have doubts about who you are, if you can create the results they are looking for, and if you are specialized enough to understand their needs.

Moreover, today’s consumers are craving more connection and authenticity from companies they do business with.

And this is where business branding comes in.

Your business brand defines who you are. It’s the heart of your business. Branding helps to identify and differentiate your business in the marketplace. It defines and positions your business in order to separate you from a sea of competitors.

Branding creates an emotional connection and turns regular customers into raving fans. But how do you build an effective brand?

Here’s 5 ways to build a business brand that will strengthen your relationship with your target market so they will be more inclined to do business with you:

1) Claim your Niche. It’s really important to define who your perfect customers are. Brands that try to appeal to a wide audience are weak.

Instead, when you define your target market with a specific niche, it allows you to speak more powerfully to their needs.

2) Be the Top Expert. Being a dentist in your home town puts you in the same class as all the other dentists in your area.

But what if you are the top holistic dentist using all-natural products running a “green” dentistry practice? That brand may attract clients from all around the country.

Accentuate your strengths. Claim your title. If you are not the best, you can be the first, the biggest, the #1 trusted choice.

Find a way to set yourself apart as top dog in your industry. Then constantly read, learn and grow to keep your leading edge. When consumers see you as an authority they’ll seek you out.

3) Be a Wow. Seth Godin talks about “Purple Cowing” your business: “Transform Your Business by Being Remarkable”. Offering VIP value to your customers helps you stand out.

Instead of just being an oil change shop, imagine if you have a cappuccino maker, offered a mini back massage, and had a big screen TV within a high-end lounge that customers could wait in. You could charge premium fees for a business with “over the top” service and amenities.

Maybe you offer “freaky fast” service like the Jimmy Johns sandwich chain. Or perhaps you offer personalized services that make your customers feel special.

Do what it takes to stand out from the crowd and be remembered for something your customers will be wowed over. The more you strive to make your existing customers feel special, the more they will tell others about you.

4) Build a Tribe. Create a community your fans can be a part of. Some ways to do that are:

a. Share frequent updates with your fan base on Social Media and in your newsletters.
b. Tell them insider information about future offers, releases or launches.
c. Give them exclusive discounts or gifts with purchase.
d. Reward them for their loyalty. We offer incentives for those who refer others to us.
e. Recognize top fans publicly.

5) Give Back. Want your brand to become legendary? Find ways to give back so your business brand leaves a legacy. Here’s some ideas:
a. Create a scholarship program
b. Align yourself with a nonprofit
c. Get involved in projects in your community
d. Pay it forward on social media

Find your own way to touch the world and leave your mark in a way that only your company can.

Struggling to Define Your Business Brand?

As much as you may love your current brand, it may not be presenting a very professional image. We can help establish a brand that showcases your business professionally. Find out more about our brand development, brand makeover, and brand communication services today!

The lack of integration between strategic planning and crisis management

Business crises occur every day, from serious accidents to the infamous coffee spill at McDonalds. In the introductory chapter of his book “The crisis manager: Facing risk and responsibility”, Otto Lerbinger writes about the present as an era of crises, reflecting the increasing size and complexity of modern technology and industrial organizations. In the 1980s, indications of the rising frequency of corporate crises were found by the dramatically increase in product-injury lawsuits since the 1970s. Later on, in the 2000s, crises were occurring more frequently, and a general agreement among corporate customers, media and communications professionals, risk and insurance management practitioners, academics and government officials supported the contention that crisis frequency was increasing in an increasingly volatile world.

Without doubt, the globalized economy has intensified the competition and shortened the product life cycle, with the increased risk of failure. There is also the increased focus on corporate social responsibility as a competitive advantage, vouching for companies to address social issues and act responsible with respect to the environment, labour standards, and human rights.

Another aspect of crisis management has also emerged over the last years; the constant media coverage through Internet news sites and social media. Companies are constantly confronted and battered with new information resulting in a crisis to evolve from hour to hour, necessitating that the crisis must be managed through rapid response.

Living in an era of crises makes the likelihood of managers facing a crisis at some time ever more present. Thus, any company that relies on public opinion and reputation should therefore, at least in some sense, be prepared if a crisis occurs. Being prepared implies the development of a management regime that assesses potential threats and handles any crises that may emerge. Thus, crisis management deals with not only the reactive behaviour after the outburst of a crisis, but also the proactive precautions made to prevent the crisis from emerging. Prevention, where possible, is always better than response after things have gone wrong.
Nevertheless, although crises could challenge the reputation and survival of a company, there seem to be reluctance to adopt crisis management plans. Moreover, being proactive in order to prevent a crisis is usually skipped altogether, even though it is the least costly and easiest way of control. One of the characteristics of crises today is lack of recognition and understanding of numerous warning signs. They are often detected but not collectively identified and analysed at appropriate management level.

Planning in order to prevent crises requires a strategic approach and mind set. Managers, when developing corporate strategies, should be aware of potential events that may lead to crises. In their book, “Crisis management in the new strategy landscape”, Crandall et al argue that there is a reciprocal relationship between the various strategies organizations follow and their relation to crisis planning. At the same time as crisis management should be part of the strategic management process, the strategies that a firm chooses to implement can be a factor with respect to the frequency and types of crises that are faced.

Other experts in the field have also identified the common long-term property of the two management fields and how they deal with emergent situations and are concerned with organisational survival in the future. The strategic plan of an organisation or a nation is incomplete unless it includes the integration of crisis management.

Crisis management steps can be related to different processes of strategic management such as strategy formulation, implementation and evaluation. The extent to which organisations can shift from being crisis-prone to being crisis-prepared may well relate to the extent to which they are able to integrate crisis management and strategic management processes. Further, strategic assessment does not fully address problems that could be encountered in the long-term in executing and maintaining the chosen strategy, caused by changes in the business environment. Consequently, common aspect of strategic and crisis management when analysing the organization’s environment, indicate that some strategies are more crisis prone than others.
Still, there are indications of this relationship not being utilized and taken into account when developing and implementing strategies. Strategic management and crisis management evolve separately, despite their potential for synergistic integration. Strategic management pays inadequate attention to defensive actions that could act to prevent unwanted, undesirable and unexpected crises from happening. And the academic world still takes an uncritical view of strategic management. It is taught using a variety of techniques that rely on a stable internal and external environment.

Although the situation has improved over the last years, traditional crisis management is still viewed as a separate planning process and not intertwined with strategy. And despite the growing interest in the strategic importance of crises, our understanding of the area is quite limited. One key issue is that the precise relationship between a firm’s strategic environment and its crisis management decisions remains to be completely specified. Moreover, the few articles discussing crisis and strategic integration focus mostly on coordination of activities within two separate management fields.

To conclude, the indicative lack of focus on the crisis aspect in strategic management could be a problem in future crisis handling, and should be addressed more thoroughly by business managers.